Startup CTO & AI Builder

I build and scale technology organizations that deliver real business value—not just science projects.

Currently, I serve as CTO & Director at GoPomelo & Digital China Group, helping enterprises navigate complex digital transformations across the SEA and China markets. My roots, however, are in the trenches of hyper-growth. As the former Co-founder and CTO of ShopBack, and through my time at Microsoft and Amazon, I’ve learned what it actually takes to take a product from zero to scale, and from scale to enterprise-grade sustainability.

My core thesis: Pragmatic execution over hype.

We are in a defining era of technology, heavily driven by AI, intelligent agents, and automation. But the gap between whiteboard hype and real-world deployment is widening. I focus on closing that gap. Whether I am advising startups or leading enterprise tech strategies, my priority is fostering an AI-first mindset that actually moves the needle—optimizing operations, driving GTM strategies, and building resilient, people-centric engineering cultures.

I write here to share startup scaling lessons, enterprise AI adoption frameworks, and the unvarnished realities of operating at the intersection of business and technology.

A Final Note

This blog is written strictly for myself. It serves as a public notebook for my own thoughts, learnings, and reflections. It is not meant to cater to an audience or win popularity contests. If you read something here and disagree with what I write or say—that’s perfectly fine. You are entirely free to ignore me and close the tab.